International Demographics, Inc. was founded in April 1971 as a Texas corporation. It is fully owned and operated by its founders and current employees. The company's mission, starting with its inception, has been and continues to be the development of syndicated research studies for the marketing, communications, and media industries.
In developing these surveys of primary research data, the company's objectives are:
The company's primary product is a syndicated local-market,
qualitative-audience survey currently conducted in over 80 markets
and leased as
The Media Audit in annual subscriptions to individual members of the communications industry. Clients include radio stations, television broadcasters, cable television operators, online/internet service providers, daily newspapers, weekly and monthly local-market print publications, outdoor media, advertising agencies, and advertisers.
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