Chairman and Co-Founder

James B. Higginbotham is Chairman of International Demographics, Inc. and is president of Higginbotham Associates, Inc., a full service marketing research firm with offices in Houston Texas and Phoenix Arizona.

He attended The University of Texas, where he received Bachelor and Master Degrees in Marketing and Statistics.

Prior to his current positions, Jim served as manager of marketing research for Tracy-Locke Advertising in Dallas and as director of marketing and research at Clay Stephens Associates in Houston Texas.

He has been a lecturer in marketing, statistics and management at the University of Houston and Rice University.

He served on the American Marketing Association's advisory committee to the Bureau of Census for planning and design of the 1980 census of population.