President and Co-Founder

Bob Jordan came out of the advertising agency world and along with Jim Higginbotham, developed The Media Audit in an effort to provide media and advertising agencies with a different way to sell and buy media. Prior to his current position with International Demographics, Inc. Jordan held leading positions at Metzdorf Advertising in Houston as the Director of Media, and at Goodwin Dannenbaum, Littman and Wingfield in Houston, where he was the Marketing Research Director. During his tenure at GDL&W, Jordan worked with Higginbotham Associates, a full service marketing research firm to conduct a number of banking surveys in several markets in Texas and Louisiana. In 1971, along with Jim Higginbotham, they founded International Demographics, Inc.

Prior to his position with GDL & W, Jordan also held marketing positions at Tenneco Oil company and Tracy Locke Advertising. Jordan received his BBA Degree in Advertising and Marketing from the University of Texas.

As President and Co-Founder, Jordan oversees all sales and marketing activities from the company's headquarters in Houston, Texas. Jordan manages the company's tightly focused sales group as it targets emerging media to join its existing client portfolio, and works with co-founder Jim Higginbotham in evaluating new methodologies of the future that will accurately gauge the pulse of today's consumer.