Consumer Behavior
Heavy/Frequent
Users/Buyers
Auto parts stores
Hardware/lumber/building supplies
Sporting goods stores
Discount stores
Jewelry stores
Drug stores
Movie theatres
Restaurants
Beer
Wine
Bottled water
Men's clothing
Women's clothing
Children's clothing
DVD/VHS rentals
Albums/tapes/CD's
Lottery tickets
Travel
Plan to take an ocean cruise next 3 years
Domestic air travel
Business air travel
Foreign air travel
Recreational Vehicle ownership
RV/motor home ownership
Power or motorboat ownership
Sailboat ownership
Motorcycle ownership
Automotive
Planned purchases
Car, van, truck or SUV
New vehicles
Used vehicles
Domestic planned purchase
Foreign planned purchase
Luxury vehicle planned purchase
Dollar amount of planned purchase
Domestic & Foreign vehicle ownership
Number of vehicles owned
Vehicles owned by make
Domestic vehicle ownership
Foreign vehicle ownership
Japanese/Asian vehicle ownership
British/European vehicle ownership
Retail Planned Purchases
New furniture
Bedding/mattress
Home remodeling
Audio equipment
Video equipment
Personal computer
Computer software
Glasses/contact lens
Lasik eye surgery
Cosmetic surgery
Major household appliances
New TV set
College courses
Household Accessories
Moved to house/apartment past year
Real Estate
Plan to buy home next 2 years
First time home buyers
Supermarket Expenditures
Fast Food Restaurant Purchases
Soft Drink Consumption
Health Care
Health care insurance coverage
Planned hospital stay
Financial Services
Own IRA/Keogh accounts
Own CD's/savings certificates
Have 401-K account
Have car loan
Have home equity loan
Traded stocks/bonds/securites past year