Outdoor Advertising
Miles driven in metropolitan area past week
Geographical area of residence (county lived in)
Exposure opportunity to billboards Based on miles driven past 7
days
Heavy (200 miles or more)
Medium (100-199 miles)
Light (1-99 miles)
None (0 miles)
Time exposed to billboards average weekday
High mileage drivers - 350+ miles per week
“Often times, outdoor advertising is misunderstood. The Media Audit helps us to communicate the medium’s ability to target highly desirable prospects and ultimately drive business for advertisers.”