Radio
Radio stations listened to past week
Radio stations listened to most often
Past month visited radio website
Time exposed to radio average weekday
Heavy listener (180 minutes or more)
Medium listener (60-179 minutes)
Light listener (1-59 minutes)
None (0 minutes)
Times listened to radio average weekday
Between 5:00am and 10:00am
Between 10:00am and 3:00pm
Between 3:00pm and 7:00pm
Between 7:00pm and midnight
Between midnight and 5:00am
Did not listen to radio average weekday
Drive time net
“Through utilizing qualitative data from The Media Audit, we have been able to identify the strengths of each of our radio stations and tap into new revenue opportunities that would otherwise have not been realized with age and gender data.”