The Media Audit stands out as the most comprehensive, local, syndicated, audience measurement company in the country.
Our firm provides advertising and media companies with consumer insights needed to make more informed decisions.
The company provides a deeper understanding of consumers across all media platforms, accessible through an easy-to-use software platform.
This is done using large sample sizes to better reflect audiences, as well as releasing data more frequently, to help you keep up with the latest trends.
The Media Audit also gives you the ability to cross-reference key demographic and lifestyle characteristics against a wide-array of targets. The data offers decision-makers solid information that they can use in the highly competitive marketplace.
The company began in Houston, Texas, in 1971, giving us over 45+ years of consumer data research experience in the advertising, marketing, and media industries.
The Media Audit gathers research through online interviews. Periodic cell phone and landline interviews are used in some market surveys.
The sample is collected from eight or more “opt-in” panels, as well as web-based intercept surveys. Respondent levels reflect the demographics of a market. New panel members are recruited continuously.
Data is single-sourced, which means respondents must complete the entire interview via one method. Incomplete interviews are not accepted as part of the sample.