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Newspaper Classified Readership Drops; Web Job Sites Claim 25% Market Share

Regular Readers of Classified Ads in Newspapers

The percentage of survey respondents who regularly read newspaper classified advertising has declined from 13.2 percent in 1998 to 11.7 percent in 2000

Profile of Employment Classified Advertising

Income	Regular Readers Newspaper Employment Classifieds	Regular Visitors Classified Employment Websites
$25,000 OR LESS	16.1	7.2
$25,000 - $35,000	18.5	10.5
$35,000 - $50,000	26.7	25.5
$50,000 - $75,000	20.7	25.1
$75,000 PLUS	17.8	31.7
$100,000 PLUS	7.8	17.3

The numbers under regular readers and regular visitors are the percentage of survey respondents in each income group, shown at left, who regularly read employment classified ads. The most affluent are attracted to the web, the least affluent to the newspapers.

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