With over 1,100 customers in the U.S., The Media Audit helps our clients communicate the value of a media, grow revenue, and ultimately increase marketing ROI for their advertising and marketing partners.
Look who's using The Media Audit.
"As a new subscriber to The Media Audit, we couldn't be more pleased with both the product and their customer service! The Media Audit has allowed us to enhance our "customer centric" sales presentations and to develop more "targeted" marketing campaigns. The software is very easy to navigate, allowing us to pull and analyze reports quickly. The data imports cleanly into Power-Point which is helpful when developing sales presentations. The customer support staff is extremely helpful-- whether it is a technical question or advice on pulling or presenting the research.
The research has proven to be a valuable tool in helping us
generate new business both on-air and online. The product has also
proven beneficial for other station departments outside of sales.
Our Marketing Manager and News Director have also found the
research helpful when developing news story strategies and planning
station marketing efforts.Overall, we are thrilled with the
Vice President and General Sales Manager
"Our internet sales have increased dramatically due to the internal culture shift of selling total audience. The Media Audit has helped us bundle 30% of our print ads with online and grow our Internet revenue by 30% year-over-year as of October 2009!"
VP of Sales
Tampa Bay-Washington, D.C.
KING5 | KONG | NWCN | KING5.com | NWCN.com
"I've been utilizing The Media Audit for nearly a decade, and with the regional footprint of our cable property (NWCN) in the NW-there is no third-party processor equal in its ability to successfully aggregate qualitative data from multiple markets. In all of our properties: KING5, KONG, NWCN, KING5.com and NWCN.com, we have garnered many sales successes with Media Audit over the years. And due to its national syndication, high marks with both clients and agencies, I would highly recommend The Media Audit's products and professional service to any media company."
Troy A. Smith
Senior Research Analyst
Davis Harrison Dion
"For many years, DHD has relied on The Media Audit as an important component in our DMA planning and buying. Both our expectations and our clients' are high when it comes to wanting the most impact for media dollars. So the variety of qualitative data you gather is very helpful for our media team. We work with your data in a number of ways. In the initial planning stage, we're able to better quantify prospects using specific lifestyle audience descriptions. In the buying and negotiation stage we apply different cross-tabs to try to uncover more significant trends in media and lifestyle habits. It's also valuable in new business, especially in B-to-B applications. What's been especially important is that The Media Audit is an excellent value. We're able to purchase only the markets we need without a huge premium. At DHD we're research hungry. The depth of affordable data you bring to the table enables us to improve on the art and science of media planning and buying to deliver more effective results for our clients. Keep up the good work. . "
Clear Channel Radio
"The Media Audit is not only a reliable source for local information on our industry, but it is a vital part of our sales and marketing efforts. By having a better understanding of our listeners, our sales team is able to better communicate our strengths and the overall value of radio as an effective advertising vehicle. "
Donahoe Pace & Partners Ltd.
"The Media Audit clearly ranks first among our agency's media research partners. Over the past 20 years, utilizing The Media Audit has become a daily habit in researching and defining target audience segments that better serve our clients' marketing and media objectives. And it serves as an invaluable tool for us in pursuit of new client opportunities. The Media Audit people are truly great research professionals to work with. Thank you!. "
Donahoe Pace & Partners Ltd.
"I would like to take the time to compliment the work performed and service provided by Carolyn Cooling. She is knowledgeable, patient and professional. Carolyn is genuinely interested in providing assistance to my station and I thoroughly enjoy working with her.
In addition, I'd like to thank our representative, Carrie Scrimshire, for taking the time to come into the office and provide my staff additional training on Media Audit. As always, it was time well spent."
Radio Disney AM 1440 Minneapolis