Name of Client or Prospect:
Keller Crescent ad agency for client Riverview Hospital

Past History of this client or prospect:
Riverview used to buy directly from us on a 12-time contract. Once the agency Keller Crescent took over they no longer bought our publication.

Brief description of the events:
The purpose of this presentation was to sell the agency on the value of parenting magazine and Indy's Child in particular. They felt that free parenting magazines were not a good use of their funds so for the first 12 months they had the account they did not buy us. I was able to get them to consider for the next year and put this proposal together.

Value of the sale in dollars:
As a result they purchased 8 ads in 2006/07.
Value $4,000