Success Stories

"The Media Audit allows us to go beyond the ratings to better define our audience. Where Arbitron tells  us about how many listeners a station might have. The Media Audit tells us about the listeners themselves."

Patrick Henry
Journal Broadcast Group
Omaha

For the most up-to-date intelligence on local media audiences and for insights on what consumers are planning to buy, where they are shopping, and how they spend their leisure time, look to The Media Audit local market reports for answers.

Through The Media Audit's extensive local market consumer database, media salespeople can identify opportunities for developing strategic marketing partnerships and growing advertising revenue. Agencies and advertisers can rely on the data for the most accurate reflection of hte consumer and media marketplace today.

Point-in-time survey methodology allows for accurate trending and analysis of today's changing consumer.

Improve your marketing ROI through a better understanding of which media or media combinations are most effective in reaching prospective customers in your local market.

Highlights of Local Market Reports

• Conduct multi-media analysis for hundreds of different demographic and consumer targets
• Profile media audiences to determine the best prospects for advertising and promotions
• Show advertisers how adding different media to an existing media mix can increase total unduplicated reach
• Understand how media and consumer audiences are changing using the most current data available in the marketplace
• Over 80+ U.S. markets measured

Cleveland Facts and Stats
According to a recent local market survey, more than 114,000 adults in the Cleveland metropolitan area plan to purchase a new vehicle in the next twelve months. Among these consumers, they spend over 12 hours per day exposed to radio, television, outdoor, the Internet and newspaper.

Demographic Profile of New Vehicle Purchasers in Cleveland:
62% male
38% female

Average income $79,262 (household)

Lifestyle Profile of New Vehicle Purchasers in Cleveland:
More than twice as likely to frequently dine out at full service restaurants

39% frequently golf

More than 40% attend the opera, symphony or live theatre on a regular basis

Media Preferences of New Vehicle Purchasers in Cleveland:

Top radio formats Listened to:
News/Talk
Hip/Hop/R & B
Classic Rock

Top cable networks viewed during the average day:
Fox News
ESPN
Weather Channel

Highest rated local news programs:
Primetime News (Fox)
Early Evening News (Fox)
Early Evening News (NBC)

Internet activity among new vehicle purchasers:
Nearly 70% are online between 6pm and 10pm during the average day