Success Stories

The Media Audit's National Report is an excellent tool for comparing local markets to the nation as a whole.  On at least one occasion, it helped me correctly identify an emerging national spending trend that had not yet made its way to North Carolina. 

The national report can provide media research for clients whose esoteric criteria don't include enough respondents for local reliability.  For example, some local reports just don't have enough respondents for me to be comfortable with an in-depth cable viewing analysis of adults who own a home and have above-average income and have a dog.  Using these same criteria, the national report does offer an acceptable number of respondents for a cable viewing analysis.  I've often ruled in/out cable networks for a  local client, based upon  The Media Audit's National Report.

Nancy Haynes, Principal
Collins, Haynes & Lully Advertising

The Media Audit National Report is an aggregate of surveys conducted annually across 80+ local markets in the U.S.and represents a database of more than 100,000 consumers 18+.  Whether it's developing a brand, launching a new product, or creating a national ad campaign, decision makers continually rely on
The Media Audit's National Report for reliable consumer and media intelligence.

Media, advertising agencies, and marketers will want to tap into this rich consumer database to explore the nuances of each local market and to profile consumers on a national or regional basis.

The benefit to using a larger national sample is the ability to look at low-incidence targets with a greater degree of reliability and
statistical significance.

What are the top U.S. markets for buyers of domestic vehicles? Where are frequent consumers of fast food more likely to live? How can I leverage data so that my media or media group is included in a national buy? What is the demographic makeup of consumers within a specific demographic region?  Find out in The Media Audit's National Report.

Highlights of National Reports

• Rank different metropolitan areas to find out where prospective customers are more likely to live
• Profile consumers using the largest available sample
• Compare local markets against a national average
• Compare and profile consumers in different regions of the country
• Additional reports include National African American Report,
• National Hispanic Report, and National Asian Report.

Facts and Stats

Coastal markets dominate the list of top metropolitan cities for Lexus owners,according to the most recent National Report from
The Media Audit.

Nationally, 2.5% of adults own a Lexus, however in markets like West Palm Beach, Florida, 5.8% own a Lexus - a figure that is more than twice the national average.

Other top markets for Lexus owners include:

Orange County, CA
San Jose
Los Angeles
Washington, D.C.
Miami/Ft. Lauderdale
San Francisco
Riverside/San Bernardino
Dallas
Long Island

Demographic Profile of Lexus Owners:

49% Male
51% Female

41% earn more than $100,000 in household income

Media Profile for Lexus Owners:

45% are heavy internet users
44% are heavy users of outdoor advertising