Printed Report Overview

The Media Audit printed report is available for each local market survey and provides a summary of ratings and demographic profiles for each measured media. The printed format allows clients to easily make comparisons between the different media being measured. Each section is preceeded with an expanation of how to read the tables.

In addition, the printed report offers specific information about how the survey was conducted and includes definitions of frequently used terms. It is recommended that clients of The Media Audit become familiar with the contents of the printed report in addition to learning how to use the software.

What's in the Printed Report for Local Surveys

• Radio - Past 7 Day Cume Ratings
• Radio - Listen to Most Often Ratings
• Daily Newspaper Cume Ratings
• Daily Newspaper Most Often Ratings
• Weekly/Monthly/Local Print Media Ratings
• Radio Audience Profiles
• Radio & Internet Daypart Profiles
• Daily Newspaper Profiles
• Weekly/Monthly/Print Media Profiles
• Market Profile Analysis
• Television Station Cume Ratings
• Television Station Average Weekday Ratings
• Local TV News Program Cume Ratings
• Local TV News Program Most Often Ratings
• Commercial Cable TV Cume Ratings
• Commercial Cable TV Average Weekday Ratings
• Television Station Audience Profiles
• Local TV News Programs Audience Profiles
• Daypart Exposure to Television Average Weekday Audience Profiles
• Cable Television Networks Audience Profiles