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Enter The Media Audit Presentation Contest! |
THE MEDIA AUDIT is a multimedia, qualitative audience survey that covers over 450 target items for each rated media's audience. These qualitative data points cover things such as socioeconomic characteristics, life styles, business decision makers, product purchasing plans, retail shopping habits, travel history, supermarket shopping, stores shopped, products purchased, fast-food restaurants eaten in, soft drink consumption, brands purchased, health insurance coverage, leisure activities, banks used, credit cards used and other selected consumer characteristics important to local media and advertisers.
In addition to THE MEDIA AUDIT syndicated printed-report product, THE MEDIA AUDIT data base is also marketed in a proprietary software program, third-party software packages, and on-line delivery systems. International Demographics also provides custom designed research studies and specialized data processing services.
For more information, feel free to explore this site using the navigation index on your left.
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